What Happened To Muzmatch?

In its defense, Muzmatch said that it chose the name in play of the Muslim match and the Muslim. Match Group wrote Muzmatch in 2016, alleging trademark infringement, and tried to buy the company one year later. The dispute began when the Match Group claimed that a scrolling mechanism used by Muzmatch while viewing potential partners lists was a trademark and patent violation.

The Intellectual Property and Enterprise Court of Great Britain found Muzmatch had violated the Marks of the Match Group, who claimed that they had pioneered the concept of online dating over 20 years earlier. UK-based Muslim dating and marriage app Muzmatch lost its case for trademark infringement by Match Group. Halal dating app Muzmatch lost a court battle against Match Group. Halal matchmaking app muzmatch has had their name for more than ten years, and claims that match is a common English word, particularly among matchmaking services -- and it cites multiple uses of the word match by other dating/matchmaking websites. 

 

US dating giant Match Group added that the Muslim-based halal matchmaking app Muzmatch has used the keywords tag matches-muslim and uk-muslim-match, which they claimed was an attempt to ride the coattails of its registered trademark. Tinder and Hinge-owner Match Group says Muslim-focused rival Muzmatch has copied the look of its logo and app, and using match in its name, SEO, and meta tags may be confusing users into thinking that the two companies are related. Muslim-oriented rival Muzmatchs founder had earlier told Insider it would not be beneficial for his company to associate with Tinder and Hinge-owner Match Group, since mainstream dating apps are focused on casual relationships, whereas Muslims are looking for marriage. Muzmatch, an Islamic dating app based in the United Kingdom, added on defense that its website and apps offer marriage-seeking Muslim matches based on Islamic values, while users seeking casual dating and sex chat were blocked by Tinder.

Interestingly, for all of their talk about how Muzmatch rides on the brand Match for more Muzmatch, they did not use the brand Match on their new name when they acquired the rival and rebranded. Yoonas said that suit came after a few failed attempts at acquiring muzmatch from Match Group. Muzmatchs CEO added that it had spent $1 million fighting Match Group in courts in Britain and the United States.